What is SEO?
SEO stands for Search Engine Optimization, we use this technique to grow our business visibility online in SERPs (search engine result pages). There are two types of promotions paid and unpaid. For example when a user searches “Best Website Development Company In Jaipur” in search engines like Google, Bing, your business’ website visible on top in SERPs. In simple words, SEO helps to increase traffic and brand awareness for your business in search engines.
There are two broad categories of SEO:
- White Hat SEO (Search Engines Recommended)
- Black Hat SEO (Search Engines do not Approve)
There is two major part of SEO Strategy:
On-Site SEO Off-Site SEO
On-Page SEO:
This technique of SEO helps to search engine bots to understand your website. There are various tactics included in this technique and by following those techniques we can improve the position in search engine rankings. Check out On-Page SEO Checklist 2018-19
Off-Page SEO:
This technique is all about the backlinks of your website. Google increase the domain authority of your website content if the other sites linking to your website’s content. Please keep in mind at the time of creating backlinks for your website that those websites should be high PR sites. This technique is a long time process and takes time to improve. Check out Off-Page SEO Checklist 2018-19
The real purpose of search engine optimization is to help those people, who are looking for the services and products provided by you can find you.
